The Sales Funnel
How does a “Sales Funnel” work?
For a long time known otherwise as a “sales pipeline”, a sales funnel is entirely dependent on a list of prospective buyers. It’s a sales process that’s shaped like an imaginary funnel (an infundibular sales process, no less! ). Many potential customers are poured into the larger end, and a few of them turn into sales that squeeze out of the smaller end. Basically, the more that go in, the more that come out. Of course, if you have no list at all, you’ll have zero customers.
If you search the Web for “sales funnel conversion rate”, it’s very unlikely that you’ll find anything to suggest what might be a good or a poor conversion rate. This is because there are too many variable factors that could affect the sales results. You will find, however, general descriptions of how a sales funnel works, and you’ll also find several mathematical formulas for calculating percentages at all stages of the sales funnel process.
While it’s easy to find out HOW a sales funnel works, it’s very hard to find anything that tells you exactly WHAT to do in order to make it work. If you could find that, you wouldn’t need to know the theory of how it works, and you certainly wouldn’t need to be bothered with the maths. You’d just go ahead and do it.
We scoured the Web for this holy grail, and found one training course that tells you exactly what to do at every step, and explains why you’re doing it. We bought it, because it tells you ALL the right things to do in very simple terms, and, if you follow the steps one by one, using the Abacus AutoEmailer instead of a monthly-fee autoresponder service as the mechanism to send the proper messages to the potential customers in your sales funnel, there’s no reason why your conversion rate shouldn’t soar.
Provided that you don’t mind the exuberant approach of the course presenter, a successful American Internet marketing expert, you should be very satisfied with this comprehensive, detailed and very well presented hands-on Internet Marketing training course.
It’s made specially for novices, and covers all aspects of “sales funnel” Internet marketing, from getting a domain name through landing pages through affiliate marketing to having your own products to sell. Even if you’re already familiar with certain aspects, it’s strongly recommended to go through the whole course the first time. You may well learn something important, even if you consider yourself an expert.
The over-arching principles of the sales funnel are:
- Not to be “pushy” with sales, but to offer useful, free information or help, in order to build a trusting relationship with your prospective customers;
- To present an offer for sale in every 3rd or 4th message;
- To start with the small stuff and gradually offer more costly items.
This simplifies the process very briefly, but, to get everything absolutely right, you should follow the training course suggested above. The success lies in the detail.
The principle of the sales funnel has been around for ages. In the old days it was handled by sales people (and often still is). Nowadays, however, thanks to the Internet and automatic mass email software, such as Abacus AutoEmailer, the process can be completely automated.
Now experience for yourself what a “Sales Funnel” actually does…
Below is a simple form. If you fill it in and click the button, it’ll start a short email campaign which was created with the Abacus AutoEmailer software. Although it’s only a DEMO, it follows the guiding principles of the Internet Marketing training course already mentioned above.
For this example, let’s assume that you have a web site about dog care. So, in order to get new subscribers to sign up to your e‑mail list, you’d offer them an incentive, such as some free information, perhaps a report, about one aspect (only) of how to look after their dog. Later in the e‑mail campaign, of course, you’d offer them a related product for which they’d pay you.
Because it’s only a DEMO, this AutoEmailer campaign will contain some random information, rather than advice about dogs. In the final message it’ll also give a brief explanation of what exactly has been happening in the campaign. The purpose of this DEMO is only to show you how the AutoEmailer software conducts the “sales funnel” process.
To return to this page after clicking the button, use the ‘Back’ button in your browser.
Try this live AutoEmailer DEMO and stay up to date with Abacus software…
This form is only to show you how the AutoEmailer automates the "sales funnel" process for your prospects. You will not really get a report about dogs. You’ll get a (very short) series of e‑mails, as if you were a potential customer.
(The anti-spam-robot check was created in a few seconds, using the Form Designer of the Abacus AutoEmailer software.)
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