How it works
First, a question…
“If the AutoEmailer does everything an autoresponder does, why don’t you call it an autoresponder?”
Answer: The true meaning of the word “autoresponder” is an automatic response to an e-mail, saying something like: “I’m sorry, but I’m unavailable right now. I’ll reply to your message when I return to my office.” This is what web hosting companies which provide an “autoresponder” are referring to. Somehow this word became applied to software that sends a series of e-mails when a visitor fills in a form on a web site, and has been misused ever since. The term “autoresponder” is therefore now ambiguous. At Abacus Data Systems, we like to be precise. What is commonly mistakenly called an “autoresponder” in Internet marketing is, in fact, an autoemailer. That’s why we call our software the AutoEmailer. It does exactly what the name suggests.
How the AutoEmailer works…
The Abacus AutoEmailer is simple software that sends your predefined sequence of messages automatically, at intervals you specify, to e-mail addresses as they are added to your mailing list. Moreover, even the e-mail addresses are added to your mailing list automatically, as visitors to your web site fill in a form to subscribe to your newsletter, free offer or any other useful information they want to get from you.
This is the most powerful sales tool you can possibly have, simply because your visitors have come to you, asking for something, rather than you looked for them, offering them something they may not want.
Every single one of these subscribers is a prospective customer, and a certain percentage of them eventually will buy from you. That percentage may be large or small, depending on how you conduct your e-mail campaigns. There’s a right way to do it, which will maximize your success, and there’s a wrong way, which will maximize your failure. There are also many ways between these two extremes.
This page is only about how the Abacus AutoEmailer works. Step-by-step tuition on how to conduct e-mail campaigns successfully is available at the “Related Products” link at the foot of this page.
If you click on the “Sales Funnel” link on the “Related Products” page, you’ll find a DEMO form that was created with the AutoEmailer software. Fill it in to experience exactly what would happen to the prospective customers who join your e-mail list.
Abacus Data Systems software quality and reliability
There are a few products in existence that attempt to do what the AutoEmailer does. In every example that we found, there was some problem or other which caused it not to work well, or not to work properly, or not to work at all. Apart from bugs, the problem is often caused by incorrect manual installation and/or configuration by the user, which can be quite technical and error-prone.
Rather than ask you, our customer, to take the trouble to do it yourself, or to request Abacus to install and configure the AutoEmailer software on all your web sites, which would be impractical and costly, we’ve designed the AutoEmailer to install AND configure itself on your web sites automatically. As far as we know, no other mass email software does this.
Therefore you should have no problems of any kind. All Abacus software products are created by a highly qualified software engineer. They are renowned for their attention to detail, ease of use and intuitive interfaces, which are designed by a Human-Computer Interface (HCI) expert. Abacus software also conforms to legally required standards of accessibility for visually-impaired users.
Each Web Site can
Each type of Project can contain an unlimited number of Campaigns
Each Automatic Campaign can contain up to 999 Messages in either plain-text or HTML format
AutoEmailer Project structure
An Automatic Campaign might be for a specific product or service, special offer, newsletter, etc.
A Broadcast Campaign might be for an announcement, such as an update for a specific product or service, a new web site, etc.
Plain-text Messages can contain automatic links to web sites. HTML Messages can contain images and any multi-media.
E-mail addresses from any Customer or Prospect list can be imported into a new or existing Automatic or Broadcast Campaign.
The Five Steps to Launch an E-mail Campaign
1. Create a new Campaign for your chosen subject, newsletter, product(s), etc.
For example, let’s say that you deal in pet care products for all domesticated animals. The biggest tip we can give you is to target your market as narrowly as feasibly possible. So, if you sell a product or service specifically for poodles, you’d create a Campaign and reference it as “poodle-care”, probably, rather than “dog-care”.
Define the ‘Sender’s name’, the ‘Sender’s e-mail’ and the address of the web page that you want your new subscribers to go to when they’ve filled in your “sign-up” form.
(The ‘Sender’s e-mail’ is for display in the ‘From’ field of your messages only. It is not the e-mail address from which your messages are actually sent; so, you can leave it blank if you don’t want your subscribers to see it.)
2. Write your series of messages for this Campaign.
Although you can send up to 999 messages in each Campaign, you’ll probably use up to only 30 or so.
Type the ‘Subject’ and the ‘Body’ of the first message, and add it to the Campaign. Repeat this for all messages that you wish to write in advance.
(Once you’ve added a message, you can edit it at any time.)
By clicking a button, you can insert a place-holder into the ‘Subject’ and ‘Body’ text which will be replaced with each subscriber’s first name, full name, e-mail address or the current date when the message is sent.
The first message, usually a “Welcome”, is always sent as soon as a new subscriber has filled in the form on your web page. The second and subsequent messages are sent according to the number of days’ delay you specify for each individual message.
3. Upload your e-mail Campaign messages to your web space.
Your e-mail messages to the prospective customers in your e-mail list are sent by the e-mail server on your own web space provided by your web hosting company. They are not sent from your computer. Therefore the files must be uploaded from your computer to your web space, where they can be sent automatically to your e-mail list subscribers at any time of the day or night, without the need for your computer to be switched on.
4. Design your subscription “sign-up” form.
The subscription form captures the name and e-mail address of every visitor who fills it in and clicks its “sign up” button, and adds them to your e-mail list automatically. Tests prove that the simpler the form is, the more visitors are likely to subscribe to whatever you’re offering them.
4.A. Design the subscription form
Click the ‘Design form’ button in the software main interface.
Use the controls to design your “sign up” form. If you happen to be an HTML expert, you can edit the form’s code directly.
If you already have a form design that you like, click the ‘Custom’ button and paste its code into the textbox that appears. It’ll be configured by the software to work with the AutoEmailer system.
4.B. Add the subscription form to your web page
When you’re happy with your subscription form design, copy and paste it into the web page where you want it to appear.
If you wish to test your form before publishing it, or if you don’t have a web page, click the ‘Test form’ button, and the AutoEmailer software will create a new web page, complete with the subscription form and text which you can edit as you wish. This page will be uploaded to your web site and be opened in a browser window automatically, so that you can see it.
5. Send the e-mails and daily reports.
The mechanism that sends your e-mails to your subscribers and the daily reports to you is a single line of “trigger” code that you copy paste into as many web pages on as many web sites as you like. All that’s needed to trigger the automatic messaging and reporting process is for just one of these web pages to be visited daily by you or any other visitor.
(If a day is missed, the process resumes the next time a page is visited. The trigger code is also added automatically to the subscriber form that you designed in Step 4, in case you have no other web pages. In this case, you can skip this Step 5.)
That’s all there is to creating an email campaign! Watch the video presentation above to see how quick and easy it is.
Take a look now at the other ‘Special Features’ of the Abacus AutoEmailer in the column at the right, and try the AutoEmailer LIVE DEMO, to see for yourself what happens when one of your visitors fills in a form on your web page…
Try this live AutoEmailer DEMO and stay up to date with Abacus software…
This form is only to show you how the AutoEmailer automates the "sales funnel" process for your prospects. You will not really get a report about dogs. You’ll get a (very short) series of e‑mails, as if you were a potential customer.
(The anti-spam-robot check was created in a few seconds, using the Form Designer of the Abacus AutoEmailer software.)
We respect your privacy. Your contact details will not be divulged to anyone.